Daewoo IOT Dishwasher
To introduce the new IoT enabled dishwasher series by Daewoo, Shadow Marketing Agency developed a teaser highlighting how smart connectivity simplifies daily life. From scenario writing to full in studio production, every stage was executed by Shadow to present the product’s innovation in a relatable and lifestyle oriented way.
Daewoo needed to showcase its IoT technology in a way that felt effortless and meaningful to everyday users, avoiding overly technical explanations.
Shadow crafted a lifestyle based teaser focusing on relatable moments where IoT connectivity enhances convenience. The result was a warm, modern film that turned a technical feature into a human experience.
