Ardesia, a new brand in the home appliance industry, aimed to highlight its Italian heritage and identity in its launch teaser. Shadow’s production team created a fully CG series of teasers using AI technology, blending iconic historical monuments and Italian music to emphasize the brand’s roots. By placing the products alongside ancient landmarks, the teasers showcased Ardesia’s elegance, beauty, and eco friendly design. From ideation to final execution, the entire launch campaign was handled by Shadow.