Daewoo planned to unveil its new brand mascot. Based on the client’s brief, Shadow handled the design and character development of the mascot and created a 3D teaser for Christmas to introduce it.
Daewoo Christmas
Challenge & Solution
Challenge
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Introducing a Mascot with Strong Brand Identity
Needed to design a mascot that reflects Daewoo’s personality and values while preparing a creative teaser for its festive debut.
Solution
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Character Design with Festive Storytelling
Developed the mascot’s identity and personality, then produced a 3D Christmas-themed teaser that combined brand values with seasonal storytelling, making the launch more memorable.
