Daewoo Washing Machine IOT
Daewoo’s new washing machine with IOT remote control needed a clear and relatable introduction. Shadow created a lifestyle driven teaser that demonstrates how this smart feature seamlessly integrates into everyday routines. From concept development to full production, the entire project was executed in Shadow’s in house studio.
The challenge was to explain IOT remote control often seen as a technical concept in a simple, intuitive way that everyday consumers could quickly understand.
We visualized the feature through relatable daily moments, making the IOT capability easy to grasp and emotionally meaningful. Shadow handled the full process from ideation to final production to deliver a clear, engaging teaser.
