Pohang Tv Series
To highlight the advanced features of Daewoo’s new Pohang TV series, including Dolby Sound and Pixel Dimming technology, Shadow produced a prestige teaser in its in house production studio. The video and photography aimed to emphasize both the power and elegance of the product through refined visuals and cinematic storytelling.
Daewoo wanted to communicate the technical excellence of Pohang TVs especially Dolby sound and Pixel Dimming in a way that felt aspirational rather than purely functional.
Shadow created a high end, cinematic teaser that translated these complex features into an emotional sensory experience where viewers could see the contrast and feel the sound, presenting Pohang as a symbol of innovation and elegance.
