campaign

The Thrill is Close

When it comes to excitement, three words come to mind: television, thrilling movies, and teenagers. The presence of a large, high-quality television for watching an exciting movie takes you deep through the story. These three texts are related to three teasers of the “Excitement is Near, watch carefully” campaign. The campaign is designed for teenage viewers and television, focusing on large 75 and 65-inch TVs.

Snowa

Strategy, Creative, Media managment, Analysis

Snowa.ir

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The second video shows a glimpse of a spooky castle with flames, followed by a river in darkness. In the 36-second teaser, a young boy is depicted in a misty and dark forest with a shield, sword, and cloak, cautiously stepping forward. Suddenly, the terrifying eyes of a dragon appear amidst the bushes. The dragon swoops down, and the boy prepares to fight. Suddenly, a light shines on his face, revealing that he is actually watching a movie, while his younger sister, holding a snowman, has focused the flashlight on his face.

The teenage boy, with a confident and self-assured expression, is depicted as the pilot of an airplane. The airplane is flying over a desert with tall rocks. His enjoyment of flying reaches its peak with thrilling maneuvers and airplane spins, when suddenly his younger sister throws some popcorn towards him. The young boy realizes that he is actually watching television.

In this video, the teenage boy dressed as a ninja faces off against a fighter. After an intense battle, he successfully defeats his opponent, and at that moment, his mask is removed from his face. Meanwhile, bubbles are poured onto his face, revealing that his younger sister is producing bubbles, and he himself is watching a movie. The portrayal of excitement and thrill is depicted in a completely realistic manner.