Refrigerator IOT Introduction
To introduce the IOT capabilities of Daewoo’s latest smart refrigerator, Shadow produced a teaser that showcases the product’s remote control features. The video highlights how users can seamlessly connect to their appliances anytime, anywhere emphasizing convenience, control, and innovation.
Needed to clearly communicate a complex tech feature (IOT connectivity) in a simple and engaging way
Wanted to promote the smart lifestyle aspect of the new product to tech savvy consumers
Created an easy to follow teaser focusing on daily life scenarios enabled by IOT
Highlighted the “control from anywhere” benefit through visual storytelling and clear messaging
