SwissHA Identity
SwissHA, a premium B2B brand in the home appliances investment sector, approached Shadow to redefine its visual identity. The goal was to craft a look and feel that communicates Swiss precision, global credibility, and lasting value, while staying true to the brand’s bold and luxurious personality.
Needed a cohesive visual identity for global business units and international offices
Lacked a brand system that reflected Swiss heritage and premium positioning
Wanted to visually communicate values like trust, investment, and sustainability
Required a minimal yet powerful design aligned with the brand’s serious and energetic tone
Built a modern identity system inspired by the Swiss flag: bold red and the iconic "+" symbol
Developed a full graphic toolkit reflecting luxury, precision, and global relevance
Created visual guidelines to unify branding across all business touchpoints
Applied minimalist design principles to convey clarity, energy, and professionalism
