Shadow's goal isn’t just to launch a campaign, it’s to embed a message in the audience’s mind, and that requires perfect timing. Amid the buzz about car imports, our campaign with the slogans "This machine has two doors" and "This machine is fuel efficient" caught everyone's attention. Speculations were rife about a small car launch, amplifying the campaign’s impact.

However, what was unveiled was a new generation of Snowa washing machines, poised to compete in the market with innovative features. The campaign aimed to introduce Snowa's new washing machine, emphasizing its dual-door design, energy efficiency, and spaciousness. The strategy and creativity teams at Saaye conceptualized this campaign in two phases: teasing and opening.

Every aspect of this campaign, from strategy and ideation to production and analysis, was expertly handled by Shadow Marketing and Advertising Agency, ensuring a seamless and impactful execution.